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Narrative & Content Leadership
for Mission-Driven brands

Evidence-based narrative strategy that clarifies institutional identity, grows audiences, and converts trust into sustained action and revenue.

VIEW SELECTED WORK

Institutions are remembered by the stories they tell.

The right narrative doesn’t just inform audiences.

It expands what they believe is possible.

I partner with civic, cultural, and nonprofit leaders to translate mission and values into stories that build trust, mobilize communities, and produce measurable public impact—across platforms, moments, and time.

measurable Outcomes

SELECTED IMPACT

Across national campaigns, institutional storytelling, and fundraising ecosystems, my work consistently aligns mission clarity with disciplined execution to generate measurable growth in engagement, participation, and revenue.

+198% donations,
+188% email subs, and +135% engagement

through integrated narrative and content strategy across national initiatives.

242K+ persuasion video views and 100K+ completed views

in a rapid-response civic campaign engaging Muslim voters in key swing states.

+20% year-over-year seasonal revenue growth in three months

for a global education nonprofit through story-driven digital funnel strategy.

Select Case Studies

  • National GOTV Campaign

    National GOTV Mobilization

    Precision digital campaigns engaged Muslim voters across swing states with exceptional completion and engagement under extreme time constraints.

    View Case Study
  • MPAC Growth

    MPAC Audience Growth & Institutional Repositioning

    Integrated narrative and digital strategy drove major growth in subscribers, donations, and national engagement.

    View Case Study
  • Red Cross

    Red Cross Narrative Transformation

    A pandemic-era annual meeting became a cinematic institutional story recognized as the organization’s most compelling case for support.

    View Case Study

  • Global Education Nonprofit Revenue Strategy

    Story-driven digital funnel design produced 20% year-over-year revenue growth within a single quarter.

    View Case Study

  • CAIR 30th Anniversary Narrative Trilogy

    A three-film arc connected institutional history, present impact, and future vision at a national donor milestone.

    View Case Study
  • Usuli Editorial Ecosystem

    Usuli Editorial Ecosystem

    Short-form storytelling and messaging strategy built sustained audience trust and organic digital reach.

    View Case Study

IN THEIR WORDS

  • "Hasnain is like a Picasso. He takes very complex or dense information, chips away until he finds the core, then builds a masterpiece."

    Salam Al-Marayati, MPAC President

  • "Even after working together for several years, I’m still in awe of your results – even in the face of limited resources."

    Sue Obeidi, MPAC Senior Vice President

  • "He's always thinking of new ideas and iterating novel approaches that use digital storytelling to shape hearts and minds. If the goal is social change, Hasnain is the creative leader to get you there from strategy to execution.”

    Omar Noureldin, Nonprofit Executive

content strategy that drives results

Increase reach, revenue, leads, or mobilize your supporters. Let’s tailor content strategy to your objectives and target audience.

Celebrating an epic milestone

Summarize 30 years of “honoring voices of courage and conscience” in Hollywood in under 2 minutes.

boosting attendance for a live event

Ignite awareness and action for Humanitarian Day, empowering everyday heroes to fight homelessness.

Advocating for people in digital deserts

Make the case for "Broadband for All" to policymakers at a tech conference driving digital equity.

simplifying a complex vision

Transform dense policy priorities into a compelling narrative that connects with the audience.

Inviting dialogue

Inspire an activist convention by igniting the power of listening across political and social divides.

Championing advocates of justice

Create an event highlight reel promoting inclusion, diversity, and civic leadership.

the changing face of America

Counter rhetoric by highlighting America's diverse tapestry of cultures, faiths, and immigrant spirit.

boosting recruitment & fundraising

Inspire young people to apply to a prestigious Capitol Hill program and shatter past application records.

Unifying action against bigotry

Succinctly convey how Members of Congress plan to combat and defund the “Muslim/Travel Ban.”

honoring voices of courage + conscience

Shine a light on the year's most inspiring champions of inclusion and social justice in entertainment.

Scale your brand’s visibility, leads, and sales

I am a narrative and digital strategy leader helping mission-driven institutions translate values into story, audience growth, and measurable public impact.

  1. CONNECT WITH YOUR AUDIENCE
    Messaging that links your customers’ wants and needs to what you offer.

  2. CREATE SCROLL-STOPPING CONTENT
    Clarity+soul+energy that moves your business goals.

  3. GET SEEN BY YOUR IDEAL PROSPECTS
    Cost-effective, data-driven, and hyper-targeted ads.

Let's talk