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Narrative & Content Leadership
for Mission-Driven brands

Evidence-based narrative strategy that clarifies institutional identity, grows audiences, and converts trust into sustained action and revenue.

VIEW SELECTED WORK
VIEW SELECTED WORK

Red Cross

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Care Access

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MPAC

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CAIR

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Humanitarian Day

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Consensus Legal

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IslamiCity

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Red Cross – Care Access – MPAC – CAIR – Humanitarian Day – Consensus Legal – IslamiCity –

Institutions are remembered by the stories they tell.

The right narrative doesn’t just inform audiences. It expands what they believe is possible.

I partner with civic, cultural, and nonprofit leaders to translate mission and values into stories that build trust, mobilize communities, and produce measurable public impact — across platforms, moments, and time.

measurable Outcomes

SELECTED IMPACT

Across national campaigns, institutional storytelling, and fundraising ecosystems, my work consistently aligns mission clarity with disciplined execution to generate measurable growth in engagement, participation, and revenue.

No Muslim Ban March

+198% donations,
+188% email subs, +135% engagement

through integrated narrative and content strategy across national initiatives.

242K+ persuasion video views, 100K+ completed views

in a rapid-response GOTV campaign engaging Muslim voters in swing states.

+20% YOY revenue growth in three months

for a global education nonprofit through story-driven digital funnel strategy.

Select Case Studies

  • National GOTV Campaign

    National GOTV Mobilization

    Precision campaigns targeted undecided voters in swing states with completion rates up to 75% and CTR up to 7x industry avg under extreme time constraints.

    View Case Study
  • Red Cross

    Red Cross Narrative Evolution

    An annual meeting became an institutional highlight reel — recognized by leaders as among the organization’s most compelling cases for investment.

    View Case Study

  • CAIR 30th Anniversary Narrative Trilogy

    A three-film arc connected institutional history, present impact, and future vision at a national donor milestone.

  • MPAC Growth

    Audience Growth & Institutional Repositioning

    Integrated narrative and digital strategy drove major growth in subscribers, donations, and national engagement.

  • Indonesian man sitting with coffee and phone

    Education Nonprofit Revenue Strategy

    Story-driven digital funnel design produced 20% year-over-year revenue growth within a single quarter.

  • Usuli Editorial Ecosystem

    Usuli Editorial Ecosystem

    Short-form storytelling and messaging strategy built sustained audience trust and organic digital reach.

IN THEIR WORDS

  • "Hasnain is like a Picasso. He takes very complex or dense information, chips away until he finds the core, then builds a masterpiece."

    Salam Al-Marayati, MPAC President

  • “Hasnain combines entrepreneurial thinking with disciplined digital storytelling to shape hearts, minds, and real-world outcomes. He balances hands-on execution with inspirational leadership—bringing ideas from vision to measurable social impact.”

    Omar Noureldin, Nonprofit Executive

  • "Our board, staff, and volunteers were genuinely impressed. Seeing our work reflected cinematically created real pride across the region."

    Marium Mohiuddin
    Communications Director, American Red Cross LA Region

  • "Even after working together for several years, I’m still in awe of your results – even in the face of limited resources."

    Sue Obeidi, MPAC Senior Vice President

Storytelling that moves institutions—and the people they serve.

These selected moments reflect how disciplined narrative strategy can clarify purpose, mobilize communities, and advance measurable impact.

Honoring Courage in Hollywood

30-year institutional milestone

I created a series of promo videos to celebrate and raise awareness for the 20th anniversary of Humanitarian Day, an annual event activating everyday people to work toward ending homelessness in Los Angeles. Deliverables included five 60-second videos, two 2.5-minute videos, and one 4-minute video that explained what the event was about, why it exists, and why Angelenos partake in it each year.

Mobilizing Against Homelessness

Humanitarian Day campaign

Next Century Cities supports mayors and community leaders across the country as they seek to ensure that everyone has fast, affordable and reliable internet ...
Learn more at mpac.org. ---------- Subscribe to MPAC's channel: http://bit.ly/MPACYouTube Visit MPAC's website: http://mpac.org Like MPAC on Facebook: http://fb.com/mpacnational Follow MPAC on Twitter: http://twitter.com/mpac_national Follow MPAC on Instagram: http://instagram.com/mpac_national About the Muslim Public Affairs Council MPAC improves public understanding and policies that impact American Muslims by engaging our government, media, and communities.

Broadband Equity Advocacy

Policy narrative for national leaders

Translating Complex Policy Vision

Audience-centered storytelling

We need to talk. We don't have to agree. But we have to agree to talk. About... race, religion, politics, security, black lives, blue lives, nationalism, civil rights, education. We have to talk about what we have in common. We may not see eye-to-eye. We may even be on opposing sides.

Listening Across Divides

National activist convening

Champions of Civic Leadership

Inclusion and justice honorees

We celebrate the true face of America: a blend of our diverse cultures, faiths, immigrant journeys, and unique experiences that make us who we are today. An ...

America’s Evolving Story

Pluralism and immigrant identity

At last, a program that enables American Muslims to make a difference in Washington. MPAC's Congressional Leadership Development Program is a summer-intensiv...

Recruitment That Breaks Records

Capitol Hill fellowship growth

On the two year anniversary of the Muslim Ban, MPAC held a Congressional reception to bring together champions in Congress that are actively working to stop the #MuslimBan. We were honored to have Rep. Judy Chu and Sen. Chris Murphy introduce new legislation to defund the #MuslimBan.

Countering the Travel Ban

Congressional advocacy narrative

Honoring 'voices of courage and conscience,' the 28th annual #MPACMediaAwards recognized trailblazers who are speaking truth to power and presenting authentic portrayals of Muslims on screen. ---------- Watch all videos from the 2019 MPAC Media Awards playlist. http://bit.ly/2VVEE8Y Presented by the Muslim Public Affairs Council's (MPAC) Hollywood Bureau.

Voices of Courage & Conscience

Annual cultural recognition

Narrative clarity for moments that matter.

Whether guiding institutional storytelling, expanding audience engagement, or shaping public narrative during moments of transition, I partner with leaders committed to meaningful, measurable impact.

Let's Talk
Let's Talk